Q&A: Raise a Glass With Casa Malka Tequila

Miami, FL – May 15, 2024 – Casa Malka — “Malka” meaning “queen” in Hebrew — is raising the standard for tequila.

The new brand, founded by partners Jayson Winer and Malka Roth, is described as a “a uniquely feminine brand – created for anyone and everyone who chooses to seek out romance, experience, and light wherever they are.”

“Casa Malka is all about saying “f*** it” to other people’s expectations and living the life of your dreams,” shares the team at Casa Malka. “Miami is the perfect place to launch Casa Malka into the world.”

WRE: Tell us what makes Casa Malka unique in the tequila space

Jayson Winer: Casa Malka is 100% additive-free. Unlike many commercially produced tequilas, additive-free tequila undergoes a traditional and transparent production process, focusing solely on the natural flavors derived from agave. This approach reduces the intake of toxic chemicals often found in additives, which can contribute to hangovers. By avoiding additives like caramel coloring or artificial flavorings, additive-free tequila maintains its integrity, offering an unmasked and unaltered drinking experience.

Developed by Malki, our female founder, our tequila is incredibly smooth and drinkable. The brand, also developed in-house, aligns with our audience who finds inspiration in design, art, fashion, music, culture, and travel. Casa Malka is a uniquely feminine brand – created for anyone and everyone who chooses to seek out romance, experience, and light wherever they are.

The brand, also developed in-house, aligns with our audience who finds inspiration in design, art, fashion, music, culture, and travel.

Jayson Winer

WRE: How did you create the concept?

JW: In the spring of 2022, I was sitting with Malki “Malka” Roth, my then wife (they are now amicably divorced) sipping tequila. As I looked at Malka, literally “queen” in Hebrew, I was struck with an idea.

What if we could create a tequila that embodied the powerful, regal femininity Malka represented – while aligning with the high-fashion, aesthetically-driven circles we ran in? It would be a smooth, clean tequila that would appeal to our tastes and standards – and those of our wide networks, and beyond.

Nothing like this existed. On the spot, we decided we would make it.

Casa Malka, translates to “House of the Queen,” fully embraces its American inception and future, saying “f*** it” to what’s “normal” or “expected.”

Casa Malka is all about saying “f*** it” to other people’s expectations and living the life of your dreams.

Malki Roth

WRE: How does Miami tie in to Casa Malka

MR: Casa Malka is all about saying “f*** it” to other people’s expectations and living the life of your dreams. Miami is where Jayson and I, have done just that. Our lifestyle consists of the latest hot spots – in tandem with our three shared daughters, a loving extended family, and a commitment to our communities and networks. Miami is the perfect place to launch Casa Malka into the world.

WRE: Tell us about your different products

Malki Roth: Our BLANCO, crafted using a meticulous filtration and oxygenation process, showcases a sublime smoothness & quality.

Our REPOSADO, aged 6 months, showcases a luxurious flavor profile highlighted by notes of caramel and vanilla.

WRE: How should consumers best enjoy Casa Malka? Is there a distinct drink or flavor profile?

JW: Casa Malka is incredibly smooth and delicious when drunk neat. Malki and I have also developed a few signature cocktails. If you were at our pre-launch at Casadonna on the 15th, you would have tasted the Queen’s Brew. Try these recipes at home before they’re available at the hottest locations around Miami!

Queens Brew

2 oz. Casa Malka Tequila

1 Espresso Shot

4 oz. Cold Brew Coffee

1/2 oz Agave Syrup

Shaken with ice and stirred into a glass.

 

Cucumber Reign

2 oz. Casa Malka Tequila

2 oz. Cucumber Juice

2 oz. Soda

1/2 oz. Lime Juice

Muddled lemon with mint.

Shake and strain with ice. Garnish with cucumber.

 

Imperial Matcha

1 ¼ oz. Casa Malka Tequila

⅛ cup of Mint Leaves

¼ oz. Agave Syrup

¼ oz. Cucumber Juice

½ oz. Lime Juice

¾ cup of Water

½ tsp. Matcha

1 Mammoth Ice Cube

1. In a cocktail shaker, muddle the mint with agave and lime juice.

2. Add the remaining ingredients and shake until well chilled and the matcha is dissolved.

3. Strain through a fine mesh strainer, serve with extra large ice cubes.

 

Tequila Highness

2 oz. Casa Malka Tequila

4 oz. Soda

½ oz. Lime Juice

Build in a highball glass with icecubes. Garnish with lime.

WRE: Where can consumers find Casa Malka, both retail and on premise

MR: Stay tuned! Casa Malka is launching across Florida and New York this June, and will be available online at casamalka.com later this summer!