There’s a New Player on the Beach – Say Hello to Nu Wave Swim

Seth Browarnik

Miami Beach, FL – July 9, 2019 – Swim Week is back, but this year there’s a new player on the beach – say hello to Nu Wave Swim. Nu Wave Swim is transforming Swim Week by offering an experiential multi-day platform and hub from established brands to young designers to showcase their latest swim collections taking place at Miami Beach Botanical Garden July 11 through 14. World Red Eye founder Seth Browarnik, has established a new business under his belt, Nu Wave Swim. Nu Wave Swim will elevate the Swim Week experience by creating a tropical oasis at the Miami Beach Botanical Garden from July 11th to July 14th that will house a variety of wellness activations, runway shows, fashion presentations, cocktail parties, after-parties and more. 

Browarnik, a fourth-generation Miami Beach native, emerged into the Miami social scene over twenty years ago documenting Miami’s cultural revolution; from A-list celebrities, nightlife, culture, and of course Swim Week –  you name it Browarnik knows everyone and everything about Miami. Today, Browarnik has evolved his photo, video, and digital media agency, World Red Eye into a global platform. Now, he decided to merge his expertise by diving into the fashion industry to create Nu Wave Swim. Partnering with Michele Addison, former associate publisher of Ocean Drive Magazine the two approached Judy Stein, Executive Director for the worlds largest SwimShow and suggested a high-end addition to SwimShow’s auxiliary happenings. The business partners saw a golden opportunity to transform the Swim Week experience by bring back the most coveted emerging and established swim brands, fashion shows, and activations. The partners then brought on Christina Neault and Vanessa Revera Williamson, both of whom had extensive experience with IMG Fashion and were on the executive team that launched Swim Week in Miami back in 2004. With nearly year of production, Nu Wave Swim was born.

Nu Wave Swim is redefining Swim Week as headlining brands including Vitamin A, Tori Praver, Parke & Ronen, Gottex, Bleu Rod Beattie, Body Glove, Red Carter, Revival, and Charmosa Swimwear are set to debut their latest collections this week at the Miami Beach Botanical Garden. Implementing a plastic-free initiative, Nu Wave Swim has chosen an enchanting venue to debut its deep commitment to conservation and sustainability by collaborating with MiamiWaterKeeper. The gorgeous green space boasts layers of flowering trees and plants, an urban oasis making it the perfect location for guests to experience their daily dose of wellness. Nu Wave Swim will feature programming by the renowned spiritual fitness center Sacred Space, and cult-favorite, Barry’s Bootcamp.

In addition to runway shows and activations within The Garden, Bar Bevy will take over the garden’s Banyan Room for its VIP lounge where guests will sip on specialty cocktails while waiting for the next show. DJs, designers, celebrities and media will join throughout the weekend. All on-site food and beverage will be led by Homecookin’ Hospitality, the masterminds behind Drunken Dragon and Rácket. Specialty pop-up bars will feature hand-crafted cocktails featuring Maker’s Mark, Cruzan Rum, Courvoisier Cognac and The House of Suntory: Suntory Whisky Toki, Haku Vodka and Roku Gin. Premium bubbles by Provocativo, rosé by Chateau d’Esclans and ice-cold beer by Heineken Light and Heineken 0.0.

Additional sponsors include, SwimShow, Greater Miami Convention & Visitors Bureau, Land Rover North Dade, 2 R Creative, Bar Bevy by GROOT, Eden Roc Miami Beach, evian, Facebook, GBG Travel, Glamsquad, Global Merch, Instagram, Miami Design District, Miami HEAT, MIAMI Magazine, Miami Waterkeeper and The Salon Project. Additional sponsors of Nu Wave Swim’s Morning Wellness Program include Barry’s Bootcamp, Body Glove, Soho Beach House and The Sacred Space Miami.

The countdown is on. With only three days until Nu Wave Swim’s Opening Night Party on Thursday evening, you can best believe Nu Wave Swim will be Miami’s most sought after invite-only exclusive four day experience. Nu Wave Swim will open Miami Swim Week with a kick-off celebration in partnership with The House of Suntory to bring their Tiny House immersive experience, an elegant Japanese bar where guests both inside and outside will experience the highest form of omotenashi, or Japanese hospitality.

Soho Beach House will host a Fashion for Breakfast panel on-site at Nu Wave Swim on Sunday, July 14th with swimwear designer panelists Amahlia Stevens, Parke Lutter, Red Carter, Rod Beattie, and Tori Praver. MIAMI Magazine’s Bungalow Bazaar will be a superior boutique shopping experience during Nu Wave Swim on July 13th and 14th from 11am – 4pm featuring talented local and global swimwear, resortwear, activewear, and jewelry designers and brands such as Just Bee Queen, Muche et Muchette, Aly Bikini, Krelwear, Meskita, Harmont and Blaine, Mc Charms, Theme Dresser, Wanderlust Tulum, Miller Wendt, Baliawear and Holst and Lee.

Nu Wave Swim will close Miami Swim Week with a multi-designer runway show, Nu Wave Collective, on Sunday, July 14th at 7:00pm. This runway show will feature two emerging designer brands, Charmosa and Revival, providing them with a platform to showcase their collections and attract new audiences. We sat down with Browarnik to dicuss the anticipated launch of Nu Wave Swim and his thoughts on the four day experience. Read the full Q&A below.

By Marissa Scarpulla

Seth Browarnik

WRE: Swim Week is here, why is 2019 the time to launch Nu Wave Swim? 

SB: For over two decades, I’ve captured Swim Week behind the camera lens, now it’s time to elevate Swim Week in Miami by launching Nu Wave Swim. Nu Wave Swim is creating a fresh new approach to celebrating swimwear, by bringing the focus to Miami Beach producing high energy fashion events with established brands, runway shows, activations, afterparties and more. With nearly a year in production, Nu Wave Swim is ready to launch this week during Swim Week – we can’t wait for the vision to become a reality.

WRE: Tell us a bit more about Nu Wave Swim, what are some of the brands you will be working with?

SB: Nu Wave Swim will be the new epicenter of Swim Week. Throughout the course of four days, The Garden will be transformed as hub for designers to showcase their latest swim collection. The brands set to debut their latest swim collections include Vitamin A, Tori Praver, Parke & Ronen, Gottex, Bleu Rod Beattie, Body Glove, Red Carter, Revival, and Charmosa Swimwear. 

For over two decades, I’ve captured Swim Week behind the camera lens, now it’s time to elevate Swim Week in Miami by launching Nu Wave Swim

Seth Browarnik

WRE: For over twenty years you’ve grown WRE into a global multi-media agency – how do you hope to emulate the same business concept to Nu Wave Swim? 

SB: Creating a new business is always a challenge, however throughout the past twenty year’s evolving WRE I’ve built both professional and personal relationships in the Miami community. With that being said establishing and maintaining relationships is key, I’ve used the same relationships to help me create Nu Wave Swim. It’s important for Nu Wave Swim to give the Miami community, economy, buyers, fashion brands, and guests something to look forward for many many years to come.

WRE: Do you and your business partners have plans to expand Nu Wave Swim outside of Miami? 

SB: This year our focus is make Nu Wave Swim the premier destination for Swim Week in Miami. With that being said, yes in the future we hope to expand outside of Miami.

Seth Browarnik

With nearly a year in production, Nu Wave Swim is ready to launch this week during Swim Week – we can’t wait for the vision to become a reality.

Seth Browarnik