Q&A: TAKEOUT – “The Coronation”

Photography by Samuel Rivas on November 28th, 2018 in Editorials, Lifestyle

Cris Cordero & Elisa Sain

Miami, FL – November 27, 2018 – TAKEOUT, Miami’s first “Experience Delivery Service” founded by artists Cris Cordero and Elisa Sain invited the city’s creatives to a modern-day coronation. Hesitant whether their guests would embrace the theme, the artists were royally surprised by the creative force that flocked to their event. Leaving stereotypical imagery behind, guests of The Coronation were invited to use their artistic backgrounds to create individual crowns with which to enter the event. The festivity included various performances and artists showcasing their interpretation of royalty, power, success, and the fear of failure. Guests and artists alike all wore crowns based on their attitude towards the night’s theme, making TAKEOUT’s The Coronation a visually stunning and emotionally enriching experience to have. Read the full Q&A below with Cris Cordero and Elisa Sain.

Elisa Sain

WRE: What is TAKEOUT?

TT: TAKEOUT is the world’s first Experience Delivery Service founded by Elisa Sain and Cris Cordero.

WRE: What does that mean?

TT: Imagine getting takeout food: you order a meal with toppings, sauces, and sides to create your desired food experience. In our case clients contact us and tell us about their product, budget, events and the kind of reaction they would like from their guests or clients. We then create a concept around their “ingredients” and deliver an experience to their event or shop.

WRE: Is TAKEOUT considered art?

TT: Yes and no. We combine art and advertising to create physical impressions that cut through the often superficial relationships on social media. Many brands struggle to get people engaged with their product or service off screen, so some might say getting attention in real life is an art.

Cris Cordero & Elisa Sain

WRE: Tell us about the last experience you delivered?

TT: We recently invited 90 of the most creative heads in Miami to our experience called “The Coronation”. A few days before the event, our guests received a box with elements to create their own crown in order to wear it to the event and crown themselves the Kings or Queens of how far they had come in their career.

WRE: Why a “Coronation”?

TT: Creatives experience a lot of self-doubt. But, there are also days when one feels on top of the world. The Coronation was an experience that combined those opposite feelings into a celebration of pride in one’s own talents.

WRE: What is next for TAKEOUT?

TT: Continue delivering meaningful experiences for brands and organizations.