Miami Beach, FL – March 13, 2014 – Kalla, a one-of-a-kind, luxuriously curated bouquet service kicked off its South Florida launch on Thursday evening with a grand soiree at the Soho Beach House where Miami’s finest stepped out in style to officially toast the launch of the boldest blooms in town. Guests gathered under the stars on the 8th floor rooftop to celebrate by dancing to the sounds of Litus Music Installations and DJ La Trice, sipping on wine courtesy of Hill Family Estate, enjoying passed hors d’oeuvre catered by SOHO and sweet treats by Christopher Elbow Artisanal Chocolates. Carefully curated arrangements were showcased like pieces of fashionable art outfitted with iPads which allowed party-goers to interact and learn more about each collection. Still images of Kalla’s 12 hand-crafted bouquets were projected onto the wall of an adjacent building with cinematic flair. Live entertainment included a magnificent flower woman on stilts posing with guests and planting ‘flower fortunes’ into their hands. Notables in attendance include Dana and Gary Shear, Nancy and John Batchelor, Laura Buccellati, Jillian Posner, Kylene Staron and Phil Goldfarb.  Each guest was gifted a mini version of Kalla’s signature “Anna and Vaslav” bouquet upon departure.

Addie Flynn

Addie Flynn, Higor vaz Alexandre & Eduardo Verdi

Addie Flynn & Hani Yassin

Carly Hill, Addie Flynn, & Lauren Mathias

Carly Hill, Addie Flynn, & Hani Yassin

Addie Flynn

Cinthina Calevoso

Meagan Fircarelli

Addie Flynn & Nancy Batchelor

Dana Rhoden & Addie Flynn

Dana Rhoden & Mano Ardissone

Amber Barbach & Andre Artidiello

Amber Barbach & Rachael Bobman

April Donelson & Rachael Bobman

Rachael Bobman

Carly Hill & Addie Flynn

Kylene Staron, Nicole Lozano, Laura Buccellati, Addie Flynn

Dana Rhoden, Mano Ardissone, Ann Marie Donaldson, & Philip

Mary-Emerson, Zoe Theriault, & Rachael Bobman

Tatiana Santos & Ania Rozmys

Carly Hill

Cheryl Hohweiler & Jenn Sobel

DJ La Trice

Mary Emerson, Rachael Bobman, & Zoe Theriault