Steve Aoki + STRONG by Zumba LA Launch Celebration at Exchange LA
Los Angeles, CA – October 4, 2017 – Steve Aoki and STRONG by Zumba, a new bootcamp-style workout, celebrated their partnership and world premiere of Aoki’s exclusive song for the class at Exchange LA. Attendees got a behind-the-scenes look at what happens when a Grammy®-nominated producer and one of the biggest fitness brands in the world collaborate. The night began with a demonstration of how the brand uses reverse engineering to produce unique music that perfectly syncs to the workout. The demo was followed by a STRONG by Zumba class hosted by top Master Trainers and co-creator Ai Lee Syarief from Switzerland. Aoki’s song, “Champion” debuted exclusively to the class which included, notable influencers and Celebrity TV Host Mario Lopez.