Fashion Force with DJ Irie

Photography by Seth Browarnik on July 16th, 2011 in Fashion, Fashion Force, Nightlife

DJ Irie & Emily Ford

Miami Beach, FL – The Mercedes-Benz Fashion Force is patrolling the streets of Miami during Mercedes-Benz Fashion Swim Week 2012 it’s top enforcer, Miami based celebrity photographer, Seth Browarnik along with DJ Irie is carrying out the mission of spotting “stylesetters” with unique design looks and fresh, innovative appeal from the new 2012 CLS63 AMG.

Making its way from The Raleigh, home of Mercedes-Benz Fashion Week Swim, through the sizzling streets of Ocean Drive, the CLS 63 AMG Fashion Force vehicle clad in its official badging is pulling over stylesetters and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and awarded a pair of limited-edition Havaiana flip flops created especially for The Mercedes-Benz Fashion Force. Several of the most stylish arrestees will receive the top prize of all, invitations to Mercedes-Benz Fashion Week Swim runway shows as well as an invitation to the official Fashion Force culmination event, hosted by Danny Santiago in the Mercedes-Benz Star Lounge.