Celebrating Everyone Under the Sun in Greater Fort Lauderdale
Celebrating Everyone Under the Sun in Greater Fort Lauderdale from World Red Eye Films on Vimeo.
Fort Lauderdale, FL – April 19 – 20, 2021 – Art that comes alive. Excitement blasting through the Everglades and on the waterways. And even a craft beer meant for toasting to new beginnings. As Greater Fort Lauderdale continues to morph into a cosmopolitan destination, Visit Lauderdale is also evolving with a new brand and a new look. The tourism bureau refreshed their brand to reflect the area’s always-inclusive community, with a new logo prominently featuring a sun to mirror the warm and picturesque destination, and an “Everyone Under The Sun” tagline to signify a diverse community of visitors and residents. After all, there are 31 municipalities boasting people from more than 170 countries who call Broward County home.
Expect to see the new logo sprinkled throughout Greater Fort Lauderdale. The W Fort Lauderdale now features a breathtaking mural by airbrush artist Avi Ram. His vibrant mural depicts Mother Nature looking out over the beauty of Greater Fort Lauderdale – a sunrise, the beach, tropical flowers and the iconic wave wall along A1A – along with Visit Lauderdale’s logo and destination tagline which can be spotted on a beach lifeguard stand. Her welcoming expression is representative of the destination’s open-hearted acceptance of a diverse group of locals and visitors. Ram, who’s well-known for his camouflage body painting, used his airbrush magic to incorporate several people into the mural’s scenery to showcase the area’s broad community. The mural literally came alive during the artist’s reveal in April, as those camouflaged models emerged from the scene for a compelling message of inclusivity.
One of the most exciting ways to experience the new look is by hopping on a Water Taxi where their flags whip in the wind as the boats cruise the New River and Intracoastal Waterway, making numerous stops at prime attractions and restaurants as knowledgeable crew members narrate the trip. Or go west to rocket through the Everglades on an airboat ride with Sawgrass Recreation Park; the boats proudly display Visit Lauderdale’s flags as they wind through the river of grass while guides point out native plants and active wildlife like alligators and birds.
Visit Lauderdale has also partnered with Gulf Stream Brewing to concoct a new beer sporting their logo to celebrate the occasion. Always boasting an immersive experience, visitors can watch the crew craft their beer on site, crush a few beers while playing games with friends, and grab a bite to eat. Everyone is welcome – including dogs – in the taproom and on the outdoor patio. You’ll also find the new flags flowing in the wind at prime locations like the Riverside Hotel and Wild Sea Oyster Bar & Grille on bustling Las Olas Boulevard. The destination is challenging visitors and locals to discover their new flags and logos across Greater Fort Lauderdale, take a snapshot, and use #VisitLauderdale and #EveryoneUnderTheSun on social media for a chance to be featured.
