Pelé Soccer Lincoln Road Grand Opening
Miami Beach, FL – November 14, 2019 – Pelé Soccer, a one-of-a-kind soccer retail experience founded by the legend himself, Pelé, celebrated the opening of its new Lincoln Road store. Guests enjoyed a Virtual Reality Soccer Stadium Experience made possible by Inter Miami CF, South Florida’s new Major League Soccer expansion team, as well as a special soccer freestyle presentation featuring Jayzinho. Additionally, lite bites, and beer sponsored by Heineken were served.
The event featured an exclusive fashion presentation curated and produced by Teslart showcasing the newest collections from the Pelé store as well as Inter Miami CF’s latest collections in true soccer streetwear style. Event guests were the first to preview the new store window display curated exclusively by Inter Miami debuting this season collection. Pelé Soccer also partnered with local artist Abstrk who was on-site live painting game balls, jerseys and cleats which were raffled off at the end of the event to a few lucky winners.