Debut of MBUX Sound Drive with will.i.am at Nikki Beach

Lex Borrero & will.i.am

Miami Beach, FL – December 4, 2024 – Multi-platinum artist and tech innovator will.i.am teamed up with Mercedes-AMG to unveil the groundbreaking MBUX Sound Drive at Nikki Beach during Art Week, blending music, technology, and automotive design.

The MBUX Sound Drive, developed in collaboration with Mercedes-AMG, transforms cars into interactive musical instruments using motion sensors and real-time in-car signals. This next-generation system redefines in-car entertainment, enabling drivers to manipulate music as they drove.

will.i.am, joined by NEON16,Lex Borrero, delivered a keynote and hosted VIP test drives yesterday at Nikki Beach, showcasing the technology, complemented by a playlist curated with music giants Universal Music Enterprises, BMG, and Warner Music.

Lex Borrero & will.i.am

will.i.am

Lex Borrero & will.i.am

Lex Borrero

will.i.am

will.i.am

will.i.am

Lex Borrero

will.i.am

Lex Borrero & will.i.am

Lex Borrero

Lex Borrero

will.i.am & Lex Borrero

Lex Borrero & will.i.am

will.i.am

will.i.am & Lex Borrero

Victoria & Lex Borrero

Jen Le, Darya Sizina, & Kristine Melkonyan

Netanya Kaufman & Hannah Lassner

Darya Sizina

Kayla Curtis-Evans

Elliot Kimbrough & Juan Sayago

Alvin Anthony, Matthew Whitehead, & Niv Bres

Alex Goudie & Lex Borrero

Erin Newberg, will.i.am, & Genna Mark

Lex Borrero & Nathalie Iglesias

Kevin Wong

Kevin Wong & Sharon Eva