Poliform Miami Refresh Cocktail

Miami, FL – April 4, 2024 – Poliform launches its new Miami flagship store, with fully renovated architecture and interior design. An open space where furniture and systems create an integrated universe for contemporary living. Poliform renovates its Miami flagship store, a historic store with a 20-year presence in the exclusive Design District. Recently reopened after a renovation lasting several months, the showroom introduces a completely new look, as harmonious in its color and material combinations as it is balanced in its architectural and furniture offerings.Indeed, the showroom area appears as an expansive, bright open space of 550 square meters, within which it is possible to wander around freely and be transported into the universe of a Poliform home.The outcome of Poliform Miami’s restyling project is already apparent from the outside. The facade was in fact redesigned to support the brand’s corporate image worldwide, thus featuring an all-black frame enclosing the large windows. It thus emerges even more prominently from the white concrete architecture that surrounds it, an eye-catcher aided by an exceptional location at the corner of two central crossroads in the district.  Inside, the intervention extended to surfaces and finishes: the suspended ceiling and flooring were completely reconstructed, in parallel with the reorganization of the spaces. In fact, in this new showroom configuration, there are no architectural barriers between the various settings, which are distinct from each other in terms of set decor scenes but also thanks to visual tricks, such as the use of different materials for different areas. Further facilitating the separation of environments and creating a fluid path through the space are the company’s flagship large day and night systems. The new showroom layout is in fact intended to highlight not only Poliform’s latest products in terms of furnishings but also its architectural solutions: a combination that allows for the development of integrated design and reinterprets the domestic dimension in an innovative way, giving rise to architecture that is comprehensive.