Wade Allyn Fashion Line Debuts with Runway Event at Scottish Rite Building

Photography by Kyle McLaughlin on March 12th, 2022 in Fashion, Lifestyle

Miami, FL – March 12, 2022 – The WADE ALLYN fashion line by designer Wade Hallock debuted with a private runway show at the Scottish Rite Building near the Miami River. The late 1920s Deco Aztec landmark was transformed by Hallock into a spring fashion wonderland, complete with flowering cherry blossom trees and flattering pink-tinted, close-up-ready lighting. An invitation-only crowd of 450 attended the seated show, where Hallock sent 50 modern, red carpet-worthy looks down the shiny, mylar-covered runway – including five glamourous bridal silhouettes. Imported fabrics of luxurious silks, brocades, and laces with hand-embroidery and embellishment details enhanced the dreamy color palette of blush, pink, mauve, turquoise, fuchsia, gold, bronze, red, emerald, silver and white. Hallock’s inspiration for his debut collection? The women in his life, whom he considers his “eternal muses.”

“This collection is a celebration of life, love, and feeling beautiful, both inside and out,” says the Miami-based designer. While the inaugural WADE ALLYN collection features solely womenswear, Hallock has confirmed that next season the brand will expand to include menswear, leather goods, handbags, and wallets and belts, in addition to womenswear. Throughout his successful, decades-long career as an interior designer, Hallock has built his reputation on his ability to remain aware of his clients’ needs while enhancing their vision. His visionary talent, attention to detail and unmatched personal style have made him a trusted residential designer for the world’s most fashion-forward celebrities, including Cher, Pink, and Matthew McConaughey. Hallock’s design empire is now poised to embrace the fashion space with his romantic, luxe new collection for women, WADE ALLYN.