Runaway New York Fashion Shop-In-Shop at The Billionaire Boys Club/ ICECREAM Pop-Up Store

Photography by Ryan Troy on October 21st, 2021 in Fashion, Lifestyle

Miami, FL – October 21, 2021 – New York based fashion and lifestyle brand Runaway New York hosted shop-in shop event at the Billionaire Boys Club/ICECREAM pop-up store in Miami on Thursday October 21st. As a brand that made its mark with hoodies, sweatpants, t-shirts, and hats, as well as recently tapping into the lifestyle aspect of the brand with their Before Noon candles, they have created a brand that encapsulates the style of New York culture. Runaway New York released an exclusive line of clothing and apparel in partnership with Billionaire Boys Club for this special event hosted at the BBC/ICECREAM Miami pop-up store. As well as exclusive pieces from Runaway New York, the event featured DJ sets from Jamie Aijala, XANDRA and Harrison Mount.

When asked about partnering with Runaway New York, Billionaire Boys Club said, “In the ongoing effort to support and highlight young creatives in our communities, we are happy to welcome the burgeoning collective, Runaway New York, for a special shop-in shop experience at our Miami pop-up. Runaway New York’s collective of free-willed spirits embodies BBC’s value of expressing individuality while supporting your community, and we are happy to share our space with the next generation of creators.”

Runway New York Designer Jagger Walk was still a high school student when he conceived the idea to start his brand, Runaway New York. Wanting to differentiate himself from his peers, he decided to design his wardrobe. Soon after, he realized there was significant demand for his unique pieces so he began to develop and execute his vision. Since then, his collections have been seen and sold internationally. Walk plans to expand his line. exhibiting his stylistic sensibilities with increasingly diverse offerings.