Miami, FL – March 13, 2021 – A lot can change in one year… In March of 2020, all of our lives were put on pause. The country went into lockdown, businesses closed and overnight, World Red Eye, the business that our founder Seth Browarnik built over 25 years, was gone. Instead of choosing defeat, WRE changed paths and charted a new course that would become some of the most defining work in the company’s history.
Exactly one week after the lockdown began, WRE posted a call to action on social media and officially launched #WRECares. Our website transitioned into an informative hub for the Miami community to share updates and resources on how we can rise above COVID-19 and help restore the prestige of this great city. We instantly received an outpour of support from the community, which evolved into an increasingly large network of donors, organizations, and volunteers that worked tirelessly to create something that had never been done before.
WRE pivoted from a profitable business into a full-blown charity where all proceeds were put towards providing out of work seamstresses with jobs, making masks for the entire city of Miami. WRE partnered with Miami Marlins Foundation to create masks using original game-day jerseys, which were donated to members in the fire and police stations throughout the city, as well as health care workers in both Miami and Fort Lauderdale. WRE also partnered with The Little Lighthouse Foundation to raise money and make masks which were donated to their partner facilities all over the city. Together, we raised over $40,000 and were able to donate 30,000 masks and PPE gear over the past year to individuals all over Miami.
In a time where failure seemed like the only option and many did not know where to turn to, the launch of #WRECares signaled hope for our community and the future of our city. Thank you to Miami Marlins Foundation and The Little Lighthouse Foundation for partnering with us and helping us complete such fulfilling work. The last year has been one of the hardest, yet most rewarding experiences in the history of World Red Eye, and we are immensely proud of what we’ve been able to accomplish. We look forward to continuing to support our city the way it has always supported us and coming out of this stronger than ever. Thank you Miami, we love you.
By Gaby Cuevas
WRECares Mask Balcony Party at Paraiso Bay from World Red Eye Films on Vimeo.
WRE Films: #WRECares x Miami Marlins Pick Up on April 15, 2020
COVID-19 Photo Story: Downtown Miami by Alejandro Chavarria on May 1, 2020
COVID-19 Photo Story: Wynwood by Samuel Rivas on May 19, 2020
COVID-19 Photo Story: Miami Beach by Misha Mehrel on May 24, 2020
COVID-19 Photo Story: Miami Beach by Kyle McLaughlin on April 13, 2020
COVID-19 Photo Story: Miami Beach by Ryan Troy on May 6, 2020
COVID-19 Photo Story: Miami Beach by Ryan Troy on May 6, 2020
Apple Store on Lincoln Road at Businesses Across Miami Board Up Following Protests on June 3, 2020
Miami Design District at Businesses Across Miami Board Up Following Protests on June 3, 2020
Thousands Protest Police Brutality & The Death of George Floyd in Downtown Miami on May 31, 2020
Thousands Protest Police Brutality & The Death of George Floyd in Downtown Miami on May 31, 2020
Black Lives Matter Protest in Downtown Miami on June 6, 2020
Black Lives Matter Protest in Downtown Miami on June 6, 2020
Black Lives Matter Protest in Downtown Miami on June 6, 2020
Vic Garcia at #WRECares Partners with Local Artist Vic Garcia on April 9, 2020