Alec Monopoly & TAG Heuer Boutique Activation at Miami Design District

Photography by World Red Eye on December 6th, 2017 in Art Basel Miami Beach 2017, Celebrity, Lifestyle, Miami Design District Art Basel 2017

Miami, FL – December 6, 2017 – TAG Heuer celebrated Miami Art Week with art provocateur and Brand Ambassador Alec Monopoly. Guests enjoyed specialty cocktails from Belvedere as the Swiss watch brand kicked off the week with a cocktail party on Wednesday at the TAG Heuer Boutique located in the very heart of the Miami Design District where Alec Monopoly unveiled new artwork decorating the façade of the building. Guests were treated to a live performance as Alec spray painted 300 white rubber straps for the upcoming release of his limited edition Connected Modular 45. The specialized dial will feature Alec Monopoly’s signature graffiti and will be presented in special packaging. The piece will be available for pre-order on tagheuer.com later this month.