The Beach Club Launch at 1 Hotel South Beach
Miami Beach, FL – October 22, 2017 – 1 Hotel South Beach welcomed guests and families to the official launch of The Beach Club. Attendees were invited to experience a day in the life of a Beach Club member with spa treatments by Bamford Haybarn Spa, a Spartan Gym training course for both adults and children, and healthy bites by James Beard Award-nominated Chef Matthew Kenney’s plnthouse. Throughout the afternoon, guests were served refreshing cocktails, fresh pressed juices and farm-fresh Hors d’oeuvres while soaking up the sun and lounging poolside. The first of its kind for the 1 Hotels brand, The Members-Only Beach Club is the ultimate way for locals to enjoy beach life with hotel service, while engaging with a community of forward-thinking and mindful entrepreneurs. Coming in 2018, the second phase of The Beach Club includes a newly developed space overlooking the ocean that offers a secluded spot for members to relax and connect.