Paradigm Pool Party at The Music Lounge by BMF Media + iHeartMedia at W South Beach

Photography by Ryan Troy on March 26th, 2017 in Celebrity, Lifestyle, Miami Music Week / Ultra 2017, Music

David Guetta

Miami Beach, FL – March 23, 2017 – EDM royalty and Grammy Award-winners touched down at The Music Lounge by BMF Media + iHeartMedia for surprise performances and exclusive merchandise at the W South Beach. Martin Garrix arrived through a secret door and left attendees awestruck as he presented some of the Remix Awards in collaboration with Hollywood Hamilton. Over at the Boohoo bungalow, Nervo went on a private tour of the “dream closet”, trying on items of the new spring collection. Similarly, at the men’s grooming area, Cedric Gervais took home a MAN cap, while Cash Cash eyed edgy shirts from the men’s line. Keeping refreshed with Heineken, iconic DJ David Guetta, electro house artist Hardwell and Swedish star Alesso sipped their beers as they interviewed with Y100’s Frankie P, teasing news about new upcoming tracks and their favorite memories from Ultra. Other notable artist present included Audien and 3LAU, who received V-Modaheadphones, and Marshmallow and MKwho learned about the latest spinning technology from DJ Denon, to name a very few.