Jack Daniel’s Motel No. 7 with Ja Rule
Miami, FL – January 15, 2016 – Jack Daniel’s wrapped its two-day, 25,000-square-foot rock band fantasy, Motel 7 on Friday night. Staged at Soho Studios in Wynwood, the event concept was Jack’s take on a hard-partying band’s on-the-road trip between gigs. That meant (real) weddings in a chapel, Ja Rule headlining the main stage; 50 hosts manning a dozen “guest rooms”; a (real) pool, deck and cabanas; a game room; a donut shop; a makeover salon; a royal suite; and a hidden speakeasy. All dreamed up by Mirrorball. The tour started in NYC and will continue with stops in Austin, Los Angeles and Chicago.