World AIDS Day Reveal of HIV+ Artist Mondo Guerra Customized 2015 Legacy

Photography by Matt Root on December 1st, 2014 in Art Basel Miami Beach 2014, Lifestyle

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Mondo Guerra

Miami, FL – December 1, 2014 – On Monday evening, Subaru Of America, Inc., in collaboration with HIV-positive designer Mondo Guerra revealed a one-of-a-kind wrapped 2015 Legacy as part of its Love Responsibly campaign to commemorate the auto manufacturer’s 20th year of support in the fight against HIV/AIDS. The vehicle was debuted at a private reception at The Annex, a pop-up space in the Wynwood Miami Design District on December 1, World AIDS Day and the start of Art Basel Miami. Love Responsibly is a social action campaign that encourages people from all walks of life to participate in Dining Out For Life hosted by Subaru, an annual fundraiser that benefits AIDS Service Organizations in 60 cities throughout North America. Since Subaru teamed-up with Dining Out For Life, over $30 million has been raised in the crucial fight against HIV/AIDS.

Guerra’s innovative style and bold designs have captured the fashion world’s imagination, while his work in HIV/AIDS advocacy has helped cultivate an important conversation about the epidemic. Mondo revealed his HIV-positive status on Project Runway season eight, after he created the challenge-winning print “Positivity” that was inspired by his own experience. “I’m extremely honored to contribute to the Love Responsibly campaign because it’s centered on corporate, social and individual responsibility,” said Guerra. “I’m inspired by the story-telling, it’s empowering and heartfelt, and to tell that story through a creative process of expressionist art that becomes the exterior of an automobile, well that’s like creating the ultimate street art.” What you can do? Take part in World AIDS Day and other events like Dining Out For Life. Learn the facts about HIV/AIDS, get tested and engage in conversation – #loveresponsibly.

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