LeBron James

Miami Beach, FL – September 27, 2013 – What time is it? It’s Lebron time. At least it was Friday, September 27, when the Miami Heat player unveiled his limited-edition Audemars Piguet watch at a cocktail party overlooking South Beach at 1111 Lincoln Road. Since 2011, Lebron James has served as a global brand ambassador for the renowned Swiss watch brand. He joins the likes of race car icon Michael Schumacher, international soccer star Leo Messi, cricket legend Sachin Tendulkar and top professional golfers such as Graeme McDowell, Ian Poulter and Lee Westwood in having his own namesake watch.

Celebrating the four-time NBA MVP’s timepiece were Francois-Henry Bennahmias, CEO of Audemars Piguet and Xavier Nolot, CEO of Audemars Piguet (North America) as well as Kourtney Kardashian and Scott Disick, Michael Strahan and Nicole Murphy, NBC Today show’s Jill Martin, the Fugees Pras Michel, Tinie Tempah and Flo Rida. The event at the Herzog & de Meuron-designed building featured a state-of-the art video specially created for the evening that culminated with LeBron driving a Ferrari 458 into the party to the delight of the 350 guests in the audience, who we can safely say had a “time” they won’t soon forget.

Additional photos by: Rodrigo Gaya

LeBron James & Francois-Henry Bennahmias

Francois-Henry Bennahmias & LeBron James

LeBron James & Francois-Henry Bennahmias

LeBron James

DJ Mick Boogie

LeBron James

Francois-Henry Bennahmias & LeBron James

Flo Rida

Francois-Henry Bennahmias & LeBron James

Francois-Henry Bennahmias, LeBron James, Nicole Murphy, & Michael Strahan

Xavier Nolot, Nicole Murphy, & Michael Strahan

Nicole Murphy & Michael Strahan

Nicole Murphy

Kourtney Kardashian

Kourtney Kardashian

Francois-Henry Bennahmias & Xavier Nolot

Francois-Henry Bennahmias, Pras, & Xavier Nolot

Tinie Tempah

Jill Martin

LeBron James & Francois-Henry Bennahmias

Francois-Henry Bennahmias & LeBron James

Flo Rida

Tinie Tempah

Savannah & LeBron James

Scott Disick & Kourtney Kardashian

LeBron & Savannah James, Kourtney Kardashian, & Scott Disick

Scott Disick, Kourtney Kardashian, & Francois-Henry Bennahmias

Flo Rida & Michael Strahan

Flo Rida & Pras

Maverick Carter & Flo Rida

LeBron James & Flo Rida

LeBron James & Michael Strahan

Tinie Tempah & LeBron James

Francois-Henry Bennahmias & Pras

Pras, Kourtney Kardashian, & Scott Disick

Scott Disick, Kourtney Kardashian, Pras, & Xavier Nolot

Randy Mims, Tinie Tempah, & Matt Chevallard

Maverick Carter, LeBron & Savannah James, Trulynn & Randy Mims

Josh Wander, Wayne Boich, Cynthia Marin, LeBron James, & Rich Paul

LeBron James, Savannah James, Trulynn & Randy Mims

Jared Shapiro & LeBron James

Trulynn & Randy Mims

Malcolm Lloyd & Linley Edwards

Kamal Hotchandani, Julz, & Alan Zelcer

Ruth & Alan Zelcer, Nadia Enalieva, & Kamal Hotchandani

Tinie Tempah & Chris Jones

Jared Shapiro & Luis Rigual

Francois-Henry Bennahmias, Lucy & John Yanopoulos