Red Bull Guest House – Boiler Room

Photography by Johnny Sjodergren on March 27th, 2013 in Music, WMC & Ultra 2013

Miami Beach, FL – March 21, 2013 – Red Bull transformed the Dream South Beach into its very own Red Bull Guest House during Miami Music Week. The Red Bull takeover lasted for four days of nonstop music and fun, with an on-site tattoo parlor and pop-up barber shop, cocktail bodega, premium meeting spaces, in-house fitness trainer, car service, and more to make it feel just like home. Each day had a big poolside music showcase and live interviews and DJ sets broadcasted via Red Bull Music Academy Radio. On Thursday, Boiler Room was the first music label on deck, with cool, underground DJs like Carl Craig, Jamie XX, and John Talabot cranking up the heat and the volume at the rooftop pool.