Miami Beach, FL – July 19, 2012 – In House Ideas and Bal Harbour Shops hosted a stylish penthouse fete at Soho Beach House to welcome the country’s hottest bloggers to Miami Swim Week. The beachfront surroundings and refreshing Moet Ice and Vita Coco cocktails enhanced the lively discussion current for national bloggers – @ontheracks@iSpyDIY@fashionchalet @KrystalBick, @DELMYRIVERA, and @wanderlusttt along with local bloggers – @TheFashionPoet@adelduca@nanysklozet@tarasolomon@MariaTettamanti, and @worldREDEYE. The bloggers mingled with the media as well, everyone from @OceanDriveMag to @reginaarriola from Haute Living Miami. Appearance by Wilhelmina model @emmaostilly and Bal Harbour Shops Director of Marketing Cheryl Stephenson added the icing on top of the cake — ahem — key lime pie! It was a fabulous way to dive into Swim and get the buzz started with @BalHarbourShops.

Susan Abrams, Cheryl Stephenson, Courtland Lantaff, Melissa Katz, & Seth Browarnik

Cheryl Stephenson & Courtland Lantaff

Rebecca Alexander & Daniel Saynt

Melissa Katz, Seth Browarnik, & Tara Solomon

Olivia Lopez, Laura Ellner, Krystal Bick, Regina Arriola, & Erika

Daniela Ramirez, Ria Michelle, Amanda Del Duca, & Maria Tettamanti

Emma Ostilly

Jamie Mark & Alexandra Possenti

Melissa Katz & Jamie Mark

Melissa Katz & Seth Browarnik

Regina Arriola & Cheryl Stephenson

Cheryl Stephenson & Laurent Fraticelli

Ria Michelle & Erika Sheffer

Cheryl Stephenson & Seth Browarnik

Seth Browarnik & Lyndsey Cooper

Rebecca Alexander, Tara Solomon, Seth Browarnik, & Lyndsey Cooper

Tara Solomon & Seth Browarnik

Cheryl Stephenson & Tara Solomon

Maria Tettamanti & Annie Vazquez

Jacqueline Riley, Daniela Ramirez, Ginger Harris, Amanda Del Duc, & Ria Michelle

Daniela Ramirez & Ria Michelle

Stacy Bell, Emma Ostilly, & Suzy Schwartz