Audemars Piguet at Soho Beach

Photography by Seth Browarnik on April 11th, 2011 in Celebrity, Nightlife, Parties

LeBron James

Miami Beach, FL – April , 2011 – Audemars Piguet is delighted to have announced two-time NBA MVP LeBron James as the new global brand ambassador on Saturday night. Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends. Joining celebrated two-time NBA MVP LeBron James was Philippe Merk, CEO of Audemars Piguet and Francois-Henry Bennahmias , President of AP North America as well as other notable guests including Miami Heat’s Chris Bosh and Juwan Howard as well as Craig David and former New York Mets Mike Piazza.

In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a very special limited-edition watch. LeBron has decided to donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities. This partnership is another chapter in Audemars Piguet’s long-standing tradition of philanthropy.

Audemars Piguet is delighted to announce the appointment of Lebron James as the new global brand ambassador. Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends.