where’s the beef

Photography by Seth Browarnik on August 4th, 2010 in Lifestyle

Miami, FL – July 29, 2010 – PETA approached Seth a few months back asking to revamp an outdated billboard that was used yearly at a National Cattle Convention in Texas. Seth was more than glad to accept the offer. With the collaboration of Sean Drake as a Creative Director and Seth as the photographer, a few ideas were brought up over lunches and late night discussions. Once a couple of solid sketches were generated it was time to purchase some props. Ever wonder what $500 in fake meat looks like? Looks pretty damn real.

Stay tuned for the final billboard.

Sean Drake (Creative Director), Gina Giurdanella (Make-up), Giselle Windecher (Model), Seth Browarnik (Photographer), & Carolyn Duffy (Hair)