Cindy Crawford & Rande Gerber

Miami Beach, FL – May 24, 2012 – On the heels of the incredibly successful launches in Los Angeles and New York, creators Rande Gerber and Roberto Serrallés were joined by family and friends at The Bath Club in Miami last night as they celebrated the Miami launch of CALICHE RUM, a rum six generations in the making and exclusively from the Serrallés Family Distillery – the birthplace of premium Puerto Rican rum. As the founder of influential nightlife companies Midnight Oil and the Gerber Group, Rande Gerber has been a leading impresario in the bar and nightlife industry for more than 20 years. Using the knowledge he gained from the hospitality industry, Rande partnered with Roberto Serrallés, whose family has been producing fine rum for more than 145 years. This unique and innovative partnership combined Roberto’s seasoned experience in the rum industry with Rande’s first-hand knowledge of what consumers want to drink to create CALICHE RUM.

Guests, including Cindy Crawford, Glen and Dorit Rotner, Ingrid Hoffmann, Christina Getty and Arin Maercks, Belkys Nerey, Oribe, Erika and Michel Koopman, Greg Lotus, Alejandra Torres, Lauren and David Beale, Cristina Barberie and Alejandro Restrepo, Fred and Monique Gonzales and Mario Stucco were among the first in Miami to taste the smooth, modern spirit, which, due to being aged up to four years, has a unique clean balance of vanilla and citrus notes with a hint of oak.

Rande Gerber & Cindy Crawford

Cindy Crawford

Roberto Serralles, Cindy Crawford, & Rande Gerber

Roberto Serralles, & Dorit & Glenn Rotner

Roberto Serralles, Charles Garcia, & John Eason

Ingrid Hoffmann

Ingrid Hoffmann & Cindy Crawford

Ingrid Hoffmann & Rande Gerber

Cindy Crawford & Rande Gerber

Christina Getty Maercks, Erin Hosler, Olga Bahdanava, Lauren Beall, & Erika Koopman

Jorge Arevalo, Cindy Crawford, Olga Bahdanava, Lauren Beall, & Michel Koopman

Rande Gerber & Belkys Nerey

Belkys Nerey, Rande Gerber, & Cindy Crawford

Mr. Best, Cindy Crawford, & Rande Gerber

Mr. Best

Mr. Best & Roberto Serralles

Jessica Hartmann, Sarah Roach, & Livia Gullo

Olga Bahdanava, & David & Lauren Beall

Mario Stocco & Katie Demy

Arin Maercks & Michel Koopman

David Gimpelson & Glenn Rotner

Ann Marie Wong & Andrew Levinson

Dorit & Glenn Rotner

Cindy Crawford & Juan Arevalo

Jorge Arevalo & Olga Bahdanava

Jorge Arevalo, Belkeys Nerey, & Olga Bahdanava

Lauren Beall, Jorge Arevalo, & Olga Bahdanava

Roberto Serralles & Charles Garcia

Greg Lotus, Cindy Crawford, & Rande Gerber

Mario Stocco, Cindy Crawford, & Jason Ellefson

Mario Stocco, Annie Graf, & Tony Paoli

Ingrid Hoffman & Brielle Caruso

Jenny Kellams & Kelly Turner

Jim Styga & Cindy Crawford

Roberto Serralles, Charles Garcia, & John Eason

Michel & Erika Koopman

Tommy & Michelle Pooch, Cindy Crawford, & Rande Gerber

Christoph Simon, Cindy Crawford, Greg Lotus, & Rande Gerber

Rande Gerber, Ellen Gould, & Cindy Crawford

Carole Pumpian, Rande Gerber, Cindy Crawford, & Ellen Gould

Rande Gerber, Zack David, & Cindy Crawford