Venus and Serena Williams at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Miami Beach, FL – March 19, 2012 – Tennis mega-star Venus Williams sent personal letters to her friends inviting them to get a sneak peak of the new EleVen by Venus Williams collection with the presentation of a capsule collection of tennis wear inspired by the upcoming Sony Ericsson Open tennis tournament.

The winner of seven Grand Slam singles titles “held court,” so to speak, on the private ocean-side tennis courts of the ultra-chic Bath Club in Miami Beach during a classic tennis garden party which drew sister, Serena Williams, Gabrielle Union, Cristina Barberie, Ingrid Hoffmann, Hernan Arriagaand Fabio Lopes, Shane Talbott, Richieand Jane Notar, Ugo Capasso, Criselda Breene, Sarah Harrelson, Davide Tomassoni, Lara Shriftman and Lucas Bacardi Shriftman, and Erika, Izzy and Jonah Koopman.

Guests had the opportunity to hit balls with the tennis champ on the court, which was chicly appointed with white Wilson tennis racquets, ball hoppers and tennis balls. EleVen-branded accoutrements courtesy of design-duo Anders Ruff continued the theme on everything from straws to toothpick flags, with water bottles playfully bearing some of the secret messages that will be handwritten in every piece of the EleVen collection. The name EleVen itself carries a message to reject imposed limits, and was chosen by Venus because an eleven is “better than a ten.”

Venus Williams and Gabrielle Union at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Gabrielle Union at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Venus Williams at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Venus Williams at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Gabrielle Union and Venus Williams at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Gabrielle Union and Venus Williams at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Venus Williams on the Tennis Court at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Gabrielle Union on the Tennis Court at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Gabrielle Union on the Tennis Court at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Wilson Tennis Balls at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Stunning Décor in an All White Color Palette at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Assorted Nuts were Served in Cups Adorned with EleVen Design Patterns at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Good Greens™ Bars Adorned with Custom Wrappers Printed with EleVen Design Patterns at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

EleVen-Branded Accoutrements by Design-Duo Anders Ruff Continued the Theme on Custom Cupcake Toppers on Top of Vegan Mini Cupcakes at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Anders Ruff Created Custom Water Bottle Labels at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Tennis Court Themed Vegan Cake at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Shane Talbott, owner of Talbott Teas, at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Vegan Hors D’ouvres Including Seitan Burgers and Delicious Sweet Corn Pancakes from Le Basque were Served on Anders Ruff Custom Trays Liners with Toothpick Flags

Venus Williams and Shane Talbott Drinking Organic Blissful Blueberry™ Talbott Tea at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Stephanie Sayfie Aagaard and Venus Williams at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Jamba Juice, Served Berry UpBEET™ at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Criselda Breene, Stephanie Sayfie Aagaard, and Lisa Petrillo at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Criselda Breene and friend at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Venus Williams, Criselda Breene and friend at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Venus Williams, Gabrielle Union and friends at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Venus Williams, Gabrielle Union and friend at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Gabrielle Union at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Lara Shriftman and Lucas Bacardi Shriftman at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Ugo Capasso and Venus Williams at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Gabrielle Union at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Lisa Petrillo and Stephanie Sayfie Aagard at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Criselda Breene and friend at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Jorge Arevalo and Oly Bahdanava at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Grey Goose Honey Deuce Cocktails were served at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Grey Goose, the World’s Best Tasting Vodka, Prepared A Signature Drink, Called The Honey Deuce Cocktail,  to Toast the Tennis Star at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach

Meryl Villacorts serving Grey Goose Honey Deuce Cocktails to guests at the Launch of the Venus Williams EleVen Capsule Collection at The Bath Club, Miami Beach