Miami Beach, FL – July 20, 2017 – The South American Eyewear brand, Absurda has officially launched in the U.S Market just in time for Miami Swim Week. Absurda is a brand focused around creativity, individuality and quality. The company was originally started to focus on a small niche of consumers with a specific vision, mending the lack of eyewear design at a reasonable price for younger customers that are the backbone of trend adoption and innovation.

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