Louis Vuitton Launches Its First #MakeAPromise Day

Photography by Alejandro Chavarria, Loamis Rodriguez on January 14th, 2017 in Lifestyle

Miami, FL – January 12, 2017 – One year after the launch of its global partnership with the United Nations Children’s Fund (UNICEF), Louis Vuitton launches its first #makeapromise day to raise funds for children in urgent need through its global network of stores. Nearly 250 million children live in countries affected by conflict and millions more face risks from natural hazards and fast spreading epidemics. Every day, somewhere around the world, a child wakes up to a life filled with violence, persecution and hardship. Louis Vuitton renewed its promise to bring hope for a better life to these children with the launch of #makeapromise day. During this day, in 460 Louis Vuitton stores worldwide in more than 60 countries, 12,000 Louis Vuitton Client Advisors acted as special advocates of the “LOUIS VUITTON for UNICEF” partnership and promote the sales of the Silver Lockit: a product specially designed to raise funds for UNICEF. Guests were encouraged to come accompanied with someone close to make a pinky promise and to share their promise online with a special hashtag: #makeapromise.

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