Beck’s Urban Canvas Miami Launch at The Citadel

Miami, FL – June 23, 2016 – Beck‘s, the world’s most recognized German-style beer, returned to Miami to kick-off Beck’s Urban Canvas, a project that showcases emerging visual artists and aims to enrich local communities through artistic expression. The annual program provides artists a platform to showcase their stories and work to audiences they might not otherwise have access to, and supports the local community by fostering and strengthening its creative programs. The brand hosted a launch event in Little Haiti where five emerging artists identified by Beck’s showcased original works of art. The selected artists, Santiago Rubino, Christina Angelina, Juan Travieso, Leza One, and DJ Neff, were also asked to put their own distinctive style and twist on a Beck’s billboard – their take on what a Beck’s billboard could, or should, be and revealed these ‘remixed’ billboards at the event. The public can now vote for their favorite ‘remixed’ Beck’s billboard on BecksUrbanCanvas.com. The winning artwork will be used as the creative direction for the next Beck’s billboard campaign.

Guests enjoyed live music by Mr. Brown and Bedside as well as Beck’s beer and hors d’oeuvres by Chef Creole. Additionally, as part of Urban Canvas 2016, Beck’s will partner with the Rhythm Foundation to re-launch the recently defunded Big Night in Little Haiti event program later this year as an on-going annual series.

Juan Travieso

Gene de Souza & Daniel Blake

Gene de Souza

Gene de Souza, Mack Bazile, & Daniel Blake

Gene de Souza & Mack Bazile

Lia Figuera

Zoe Fromer & Natasha Lopez

Paula Isbel & Simonett Pereira

Paula Isbel, Maria Mendizabal, & Simonett Pereira

David Sinopoli, Aileen Quintana, Veronica Gessa, & Michelle Granado

Veronica Gonzalez & Stacey Jimenez

Erika & Rodman Davis, & Carole Ann Hollant

Jose Felix Rodriguez, Najja Moon, Nicole Grace, Juan Betancourt, & Aja Butler-Burns

Parris Pierce, D’ana Nunez, & Amelia Martinez

Jojo Sunshine & Katie Breuil

Kathy Rosario & Norma Moreno

Kathy Rosario & Jana Rose Carrero

Jana Rose Carrero

Martine Dieudonne & Roxy Cornier

Karina Rodriguez, Lia Figuera, & Kelsey Rodriguez

Angela Powers

Angela & Christy Powers

DJ Neff

Carole Ann Hollant & Norma Moreno

Bedside

Mr. Brown