Matthew Sherman

Miami Beach, FL – July 30, 2015 – You’ve just finished your morning run on the beach and your body is craving the ultimate pick-me-up. Where do you find such a boost in a city filled with overly strong Cuban espresso shots? The answer: Miami’s fresh to def, jugofresh. Jugofresh the ultimate go-to spot for cold-pressed juices, smoothies, vegan foods and good vibrations. Everything is 100% organic and made fresh daily with the highest integrity. Jugofresh has taken an innovative culinary approach to the grab-and-go offerings with their chefs delivering an ever-evolving menu that highlights the freshest ingredients available. There’s a million reasons why jugofresh keeps us coming back, and now their latest venture truly seals the deal. The man behind Miami’s freshest obsession, along with his trusty chef are officially luring in foodies from all over to their latest pop-up, R+D.

Matthew Sherman

Miami has always been a city about surface beauty and beach bodies, so internal wellness and having people allow food to become one’s medicine is a high priority for me.

Matthew Sherman, Owner of jugofresh

What started off as a favor to some friends and clients while in graduate school, quickly turned into a full-time job for jugofresh owner Matt Sherman. “I had no plans to open up a juice bar, I simply started making juice for my private clients out of my home and eventually it took off,” says Sherman. “I realized people wanted it more as a lifestyle.” With the lack of juice spots around town, Sherman seized the opportunity and opened up the first jugofresh in Sunset Harbour. Sherman officially launched jugofresh in may 2012 as a cold-pressed juice company. His main mission has been to raise the vibration of Miami by making clean eating fun, one jugofresh at a time. Now, the company has expanded into various health food options, catering to thousands of clients daily in South Florida.

“Miami has always been a city about surface beauty and beach bodies, so internal wellness and having people allow food to become one’s medicine is a high priority for me,” says Sherman. His main goal is all about maximizing health for their customers in terms of their product. Jugofresh truly strives to ensure their consumers are not only getting a healthy option to eat or drink, but becoming more mindful of their health and lifestyle as a whole.

R+D is not your typical grab-and-go stop you usually experience at jugofresh. Starting today, the pop-up, will be taking over jugofresh and transforming it into a full service dining experience filled with beautifully plated plant-based dishes, organic wine and, yes what we’ve all been waiting for, cocktails!

Matthew Sherman

Our main goal with R+D is to get the freshest product possible and transform it into a memorable dining experience.

Matthew Sherman, Owner of jugofresh

Chef Darren “Paco” Laszlo

Chef Darren “Paco” Laszlo has curated an extensive menu filled with the freshest, organic eats that is guaranteed to leave any consumer wanting more. Chris Devlin has joined “Paco” in adding his touch to the cocktail selection. The two of them are spearheading this amazing project and showing Miami what clean eating is all about. “Most people who open raw/vegan restaurants in Miami have no culinary experience, so having Chef Darren “Paco” Laszlo with such a strong culinary background makes a huge difference,” exclaims Sherman.

To ensure customers are getting top-notch food, R+D will only be sourcing their products from the best of the best including many of the local organic farms in homestead; Happiness Farms, Verde Farms, and Paradise Farms to name a few. R+D’s main goal is to get the freshest product possible and transform it into a memorable dining experience. “Starting off with superior product is the key to great cooking,” says Chef Darren “Paco” Laszlo. Unfortunately, many people will automatically associate “healthy” with having a bland flavor but if it’s done right that is simply not the case. “We love flavor and believe in seasoning food,” exclaims Chef Darren “Paco” Laszlo, “flavor is our friend.”

R+D’s savory menu items will change every couple weeks. “The menu items will evolve as we experiment with different flavor profiles and techniques,” says Chef Darren “Paco” Laszlo. R+D will be open Thursday through Sunday, with brunch and dinner available for all to enjoy. Ready to dive in? Email reservations@jugofresh.com to ensure you’ve snagged a table.

Pamela Wasabi

Chef Darren “Paco” Laszlo

Starting off with superior product is the key to great cooking. We begin with a great product, season it, and then allow the ingredient to work it’s magic.

Chef Darren "Paco" Laszlo, Executive Chef of jugofresh and R+D

Matthew Sherman

Texicano Salad

Beet & Edamame Cake

Pa/ella

Butterscotch Buckwheat con Passion Leche

Chef Darren “Paco” Laszlo

Matthew Sherman

With our mouths watering thinking about all the savory drinks and eats you can find at jugofresh as well as R+D, we can’t help but wonder what’s next for Sherman, Chef Darren “Paco” Laszlo and they’re healthy living. “Hopefully healthy food becomes as popular as coffee and cheeseburgers, and you can see those options spread around the country,” exclaims Sherman. “If people can have easier access to the options, the world can become a healthier place.”

Coco Quiero Variation

Coco Quiero

40 south pointe drive, miami beach, fl 33139  • 786-472-2552