Pitbull

Miami Beach, FL – July 20, 2011 – Gearing up for Univision’s Premios Juventud Awards Show, Dr. Pepper has an exclusive concert lined up to get the show started. Maximizing their partnership with international superstar Pitbull, Dr Pepper hosted an invite-only concert at LIV at Fontainebleau featuring the face of their 2011 “Vida23” campaign. Pitbull will treat lucky winners and invited guests to a live concert “305” style at one of Miami’s hottest nightclubs. Invited guests include movers and shakers in the Miami scene and lucky winners selected from Dr Pepper’s Premios Juventud promotion.

As part of the “Vida23” campaign, Dr Pepper offered consumers, nationwide, the opportunity to enter and win a VIP trip to Miami to celebrate with “Sabor A Otro Nivel” at this private concert featuring Pitbull. Selected winners received an all-expense paid trip to Miami; an invitation to Pitbull’s private concert; as well as tickets to the Premios Juventud Awards Show and after party. For more information on the latest Dr Pepper escapades, check out Vida23.com.

This is an exclusive, by invitation only concert and dress code is strictly enforced. Those in attendance are expected to dress Miami Chic.

Jeremy Shockey

Pitbull

Art Mendoza, Jeremy Shockey, & Pancho