Juicy Couture Grand Opening

Photography by Seth Browarnik on March 25th, 2011 in Fashion, Openings

Camilla Belle

Miami Beach, FL – March 24, 2011 – Actress Camilla Belle along with Wilhelmina models, Holly Owens, Lacey Nelson, and Quinn Gaillard celebrated Juicy Couture’s new home in the heart of South Beach at the architecturally iconic 1111 Lincoln Road, offering guests a first-look at the new 1,600 square foot art deco retail space. The vibe of the exclusive opening was set with a Miami-esque cocktail party highlighted with celebrity appearances with DJ performances by Mim and Liv Nervo, the renowned 28 year old Australian twins. The Miami location not only offers the perfect beachy, day and night pieces from the Juicy Couture collection, it also debuted lifestyle options including art and literature, a first for the brand. Featured works included A Place in the Sun by Slim Aarons, Pools by Kelly Klein and Cecil Beaton, and The Art of Scrapbook by James Danzinger. Custom designed surfboards and artwork by various artists including Hannah Hooper were on display, signifying just a glimpse into the future of the evolving brand. Additionally, Juicy Couture dedicated proceeds from the event to Women of Tomorrow, a Miami based organization founded by multi-Emmy Award winning journalist and award winning author Jennifer Valoppi. Women of Tomorrow empowers young women through a unique mentoring program with highly accomplished professional women and scholarship opportunities.