L’Oreal Paris Celebrates Launch of It’s THAT Worth It Campaign
Miami Beach, FL – May 8, 2014 – The Mondrian was glowing with some beautiful ladies on Thursday afternoon as leading global beauty brand L’Oréal Paris kicked off the summer season in high-gear with it’s Miami launch celebration of the It’s THAT Worth It Campaign. The campaign is a public health call-to-action urging women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting cutting-edge research for a cure. Dermatologist Dr. Flor Mayoral along with leading ladies Lili Estefan, Chiquinquira Delgado, Lourdes Stephen, Candela Ferro, and Real Housewives of Miami’s Marysol Patton joined in on the celebrations which included endless sampling of L’Oreal’s fabulous sun protection line as well as an interactive and educational discussion about melanoma prevention. Celebrities and influencers present signed up on ItsThatWorthIt.org for the May 20th Thunderclap, lending their social reach to the cause and sending a synchronized message through social media telling the world that they are all committed to stopping melanoma through prevention and research.
Ana Maria Canseco, Marysol Patton, Lili Estefan, & Lourdes Stephen
Candela Ferro
Alex Hamdan & Candela Ferro
Marysol Patton, Lili Estefan, & Flor Mayoral
Marysol Patton
Lili Estefan
Danielle Macaluso, Flor Mayoral, Lili Estefan, & Steven Waldberg
Romina Nabhen
Alex Hamdan, Claudia Betancur, Marines Duarte, & Andrea Chediak
Karla Pascua, Kelly Blanco, & Maity Interiano
Marysol Patton & Ginger Harris
Flor Mayoral
Steven Walden & Flor Mayoral
Candela Ferro
Steven Waldberg, Flor Mayoral, & Danielle Macaluso
Flor Mayoral & Danielle Macaluso
Steven Waldberg
Steven Waldberg, Flor Mayoral, & Danielle Macaluso