Miami Beach, FL – March 4, 2014 – EAST, Miami from Swire Hotels hosted an impromptu cocktail party Tuesday evening on a private beach overlooking the stunning Brickell skyline. EAST, a chic brand with hotels in Beijing and Hong Kong will be opening its very first US location in the tropical paradise of Miami. The new hotel will be the crown jewel of the new CityCentre complex, which is currently under development and due to open winter 2015. The EAST brand has a knack for creating lifestyle hotels with a balanced approach to life. When it’s time for work, EAST is plugged into business. When it’s time to unwind, you’ll find everything and everyone at EAST to be calm and very relaxed. EAST plans to offer sophisticated culinary destinations with sleek bars and cool meeting areas. EAST will offer travelers an amazing new property where they can enjoy the best that Miami has to offer.

Sasha Lauzon & Michelle Leshem

Clare Laverty, Stephen Owens, Dominic Purvis, & Mary Arda

Clare Laverty, Stephen Owens, Dominic Purvis, Mary Arda, & Tara Solomon

Dominic Purvis, Aimee Owens, Stephen Owens, Dannaeh Villa, & Carmencita Betancourt-Lewis

Dominic Purvis & Carmencita Betancourt-Lewis

Danneah Villa, Ali Mahallati, & Carmencita Betancourt-Lewis

Frank Reilly & Arianne Brown

Frank Reilly & Sarah Bromley

James Wark, Lesley Lyons, Michelle Addison, & Michelle Leshem

Michelle Addison & Michelle Leshem

Sean Drake & Alan Roth

Rachael Russell & Stephanie Caro

Stacey Evans, William Dionne, & Kimberly Acker

Eric Domege & Erin Newberg

Danneah Villa, Carmencita Betancourt-Lewis, Eric Domege, & Erin Newberg

Ausbert de Arce, Biba, Petra Mason, & Ronan de Arce

Biba, Lily Zinardi, & Micheal LaRocca

Nacho Polo & Robert Onuska

Jack Acoca & Ruth Miller

Aimee Owens & Dominic Purvis

Ausbert de Arce, Petra Mason, Jack Kelly, Ronan de Arce, Stephen Owens, & Mary Arda

Marcos & Pea Lawson

Ausbert de Arce & Jack Kelly

Carolina Cajiao & Katherine McAninch