Miami Beach, FL – February 15, 2014 – Surfers, fashionistas and everyone in between came out to F1RST Surf Shop on Saturday evening to catch the East Coast launch of Herschel Supply’s first ever artist partnership. Working with Kevin Butler, the creator of the well-loved series Rad Cars with Rad Surfboards on Them, Herschel Supply has created a limited edition capsule collection inspired by the rad Californian lifestyle. From an early age, Kevin recognized old cars and surfboards as functional art, seeing the romance behind their craftsmanship. Several decades later, Kevin has nostalgically translated these two loves into a new art form with Rad Cars, striking a chord with fans worldwide. Spring 2014 Collection combines Kevin’s passion for surfing life and design credibility with Herschel Supply’s dedication to fine quality made goods and sense of adventure. Each bag features Kevin’s hand illustrated Rad Cars print and is fully drainable, ready for sun and surf soaked days. This launch party was one of only three events being held nationally to celebrate this first ever artist collaboration. DJ Keen One was on the ones and twos bringing the perfect musical vibes as attendees sipped on Stolen Coffee & Cigarettes Spiced Rum and Peroni. Guests who attended the event were able to receive a free Herschel gift with purchase, in addition to Herschel raffle items given away throughout the night.

Bobby, Greg Frehling, Mark Gamez, Tony Bird, & Red

Maile Gamez & Tony G

Maile Gamez

Danielle Bidegain

Red, Christian de la Iglesia, & Mark Gamez

Mark Gamez & Christian de la Iglesia

Tony G, Jessy Nite, & Keen One

DJ Keen One

Jessy Nite

Chris Schoen & Danielle Bidegain

Danny Leder & Mark Gamez

Greg Frehling & Tony Bird

Jake Sims & Ursula Dago

Maile & Mark Gamez

Ursula Dago & Xue Wowor

Bonnie Beats, Xue Wowor, & Shelby Spicer

Santi Sanz, Christian de la Inglesia, & Mark Gamez

Sara Wolfe, Victoria Sampaio, & Kevin Coster

Mark Gamez, Craig Hamlin, & Christian de la Iglesia

Craig Hamlin & Christian de la Iglesia

Santi Sanz, Luiza Renuart, Tony G, Jessy Nite, Joey Bananas, & Michelle Ragognetti