Lorenzo Martone

Miami Beach, FL – July 20, 2013 – Martone Cycling Co. is a New York based bike company driven by fashion and design. The company launched this past May in New York and in celebration of Mercedes-Benz Swim Week 2013, Alchemist launched Martone Cycling Co. bicycles exclusively for Miami as well as JugoFresh for Alchemist. The launch theme was a happy summer composed of beach+bikes+bikinis+juice.

The bikes not only make a bold statement, but they are an expression of strong personal style. From the monochromatic scheme to the duomatic gear system, and a practical basket, these bikes are suited for fashion, durability, and a totally unique biking experience.

Lorenzo Martone, Erika & Roma Cohen

Frames are available for men and women in 5 colors: white, black, red, gold and silver and the bikes retail for USD 899.

The resistant aluminum basket can hold up to 25 pounds.

The bikes have 2 gears and they change automatically, switching after 10 miles per hour.

They are monochromatic expect by the chain – always red – a trademark of the brand – and a wink wink to the fashion industry.

Afrobots

Lorenzo Martone & Jeffim Kuznetsov

Roma Cohen

Roma & Erika Cohen

Erik Owens, JMV, Afrobots, Marc Duvivier, & Loskop

Robert Wennett, Ernesto Mathies, & Rodner Figueroa

Lauren Gnazzo, Lorenzo Martone, John Lin, & Rodner Figueroa

Julian Cohen, Hassan Pierre, & African Mermaid

Josh Goldfarb, Joey Giuntoli, & Ohad Seroya

Jill Schultz, Matthew Sherman, Gigi Spadei, & Christian Seda

Roma Cohen, Julian Cohen, Erik Owens, & Miranda Squitieri

Joeseph Zichelle, Kyle Dull, & Jeffim Kuznetsov

Chris Oh

Robert Wennett & Lorenzo Martone

Robert Wennett & Roma Cohen

Mario Cader, Erika Cohen, & Robert Wennett

JMV & Roma Cohen

David Egozi & Masha Feterman

Sinje Lesemann, Frederic Dechnik, Lisa Marie Fernandez, & Morgan Curtis

Madison Montgomery & Ariel Hach

Lynn Larrieu & Jasmine Kastel

Josh Goldfarb & Joey Giuntoli

John Vogel, Erika Cohen, & Kirsten Vogel

Flo Lee & Maria Lemos

Stephan Cohen & Christina Nicole

Lorenzo Martone

Hanna Kaufman & David Dubrow

Yoshi Hayashi & Michele Levy

Cacho Falcon, Louis Navarro, David Saada, & Luis Reyna

Barbara Petto, Lynn Larrieu, Cynthia Whitaker, & Monica Madotto

Laurent Versrstreken, Camille Key, Chris Oh, Alicia Francis, & Greg Bloom