H&M Conscious Exclusive – LA

Photography by Rodrigo Gaya on April 5th, 2013 in Celebrity, Fashion

Los Angeles, CA – April 4, 2013 – World Red Eye flew across the country to Los Angeles and San Francisco to be at all four big in-store parties kicking off H&M’s Conscious Exclusive Collection that hit select stores yesterday. The Sunset Boulevard store in West Hollywood had celebrities and fashion lovers all joining the party, hosted by Victorious star Victoria Justice, who was wearing a cute cocktail dress from the sustainable collection. Actresses Erin Cahill and Louise Griffiths also had to check out the designs with everyone else who was lined up outside the store. DJ duo Kissette spun a set as everyone got their “green” on with organic food and the eco-chic clothes.

H&M proves that going green doesn’t mean you have to sacrifice style with the Conscious Exclusive Collection. It’s the most glamorous a cocktail dress or suit will get that’s made from either recycled, organic, or sustainable materials. The tulle, lace, and reusable accessories make it all very fashion-forward while your conscience can still feel clear as you’re doing good for the environment. The donation box took in plenty of lightly worn party frocks and garments, with even Victoria Justice donating one of her old dresses for the cause. Head to H&M to get your hands on these great finds while they’re still in select stores, because they’re definitely on everyone’s must-have lists right now.