Miami Beach, FL – February 20, 2013 – Yesterday, the Miami Cocktail Company launched its zero carb, zero sugar ready-to-serve cocktails. Miamians at the beach-chic party were among the first to try Miami Cocktail Company’s first premium cocktails to hit the market: Old Time Sweet Tea and Piña Colada.

Guests gathered at the iconic Soho Beach House to sample the guilt-free artisanal cocktails, while jamming to the tropical tunes of DJ Savannah Buffett and snacking on light bites.

While party-goers lounged around the Tiki Bar, just steps away from the beach and hundred-foot-long swimming pool, company founders Ross Graham and Simon Benstead shared their inspiration behind the retro-style brand.

Among the many familiar faces found sipping cocktails while enjoying the evening weather Miami is famous for this time of the year were Channing Norton, Lana Bernstein, and Lauren Rae Levy.

Erin Newberg, Simon Benstead, & Ross Graham

Simon Benstead, Ross Graham, & Erin Newberg

Marvin Martinez, Gabriella Yen, & Lina Jaramillo

Carolyn Travis & Lana Bernstein

Kristi Kinard, Lisa Miller, & Leslie Wolfson

Lori Laquatra, Marisa Scime, & Liana Schmidt

Valorie Kohlmann, Harry Kohlmann, Rich Santelises, Erin Newberg, & William Kirst

Gabriella Yen & Luisa Yen

Gabriella Yen & Raph Sangiovanni

Peter Willis, Ken Sadowski, & Simon Benstead

Savannah Buffett & Vincent de Paul

Savannah Buffett

Simon Benstead, Lina Jaramillo, & Marwin Martinez

Lina Jaramillo & Marwin Martinez

Leslie Wolfson, Lisa Miller, & Ross Graham

Christianne Christensen, Michelle Addison, Simon Benstead, & Ross Graham

Adam Supraski, Christa Campbell, & Anthony Alexander

Rachel de la Torre

Channing Norton & Lauren Rae Levy

Lauren Rae Levy

Christianne Christensen & Toni Gonzalez

Lisa Miller & Michelle Addison

Liza Schwartz, Cori Mizrahi, Ariel Lease, & Emily Melamud