Joe Namath & Peyton Manning

New Orleans, LA – February 1, 2013 – Flywheel Sports, the nation’s leading indoor cycling studio, brought its one-of-a-kind cardio experience to Super Bowl XLVII in New Orleans. Flywheel set up a pop-up studio, complete with its custom-engineered bikes and performance tracking technology, at the NFL House, an exclusive hospitality destination for NFL VIP’s.

NFL Hall of Famer Shannon Sharpe hosted a challenge to find the most athletic indoor cyclist from a roster of 24 top athletes and celebrities. Participants included Troy Aikman, Coach Bill Cowher, Chicago Bears star Matt Forte, Washington Redskins star Alfred Morris, New York Giants kicker Lawrence Tynes, Olympian Lolo Jones, Jesse Palmer, ESPN’s Sage Steele and more.

The Challenge benefitted Play 60, NFL’s charitable initiative to fight childhood obesity and as expected, Shannon was declared the winner.

Later in the day, TV host Maria Menounos came to the Flywheel studio for an intense cardio workout.  Following the workout, Maria tweeted that Flywheel kicked her “beignet eating butt!”

Maria Menounos