Q&A: A Walk Through Messi’s Life “The Messi Experience: A Dream Come True”

Miami, FL – April 25, 2024 – Step inside the wonderful world of Lionel Messi at “The Messi Experience: A Dream Come True”

The interactive experience allows fans a closer glimpse into Messi’s life across nine thematic installations, from the superstar athlete’s childhood to his biggest career triumphs. Throughout the immersive spaces, guests can dive into some of the most important moments in Messi’s life, train like the athlete, and so much more.

“It is not easy recreating the life and career of an athlete with the amazing trajectory like Lionel Messi,” shares the team at Primo Entertainment — the minds behind the interactive tour. “There are a lot of details that go into the planning and design. But the most difficult part is bringing it all to life so the public and not only see it, but also feel and experience it.”

WRE: How did Primo Entertainment and Moment Factory collaborate to bring about The Messi Experience?

David Rosenfeld: Once Primo secured the exclusive rights to develop and produce “The Messi Experience”, we quickly knew that we needed to bring on a studio that can rise to the level the this project deserves, and together with Primo Entertainment, can create an experience that will disrupt the industry and leave a lasting impression on every single visitor that came through, and that was Moment Factory. We then began a multi-year process of creating a concept, designing that concept, developing it, and finally, bringing it to life by producing it and building it out. We could not be happier with the final result and are excited for the public to finally be able to experience the amazing life and career of Lionel Messi first hand, at “The Messi Experience”.

WRE: Can you elaborate on the process of recreating key moments from Messi‘s life, such as his childhood room or the World Cup victory parade, within the exhibition?

DR: It is not easy recreating the life and career of an athlete with the amazing trajectory like Lionel Messi. There are a lot of details that go into the planning and design. But the most difficult part is bringing it all to life so the public and not only see it, but also feel and experience it. The idea of “The Messi Experience” is for the public to be a part of Lionel’s amazing career, live through high’s and low’s, and experience it as if they were in his shoes, from Rosario all the way through his arrival in Miami, and everything in-between.

The idea of “The Messi Experience” is for the public to be a part of Lionel’s amazing career, live through high’s and low’s, and experience it as if they were in his shoes…

-David Rosenfeld

WRE: What other immersive virtual experiences has Primo done in the past?

DR: Primo has done many immersive experiences over the last few years. We did “Beyond Van Gogh” throughout the United States and Latin America, as well as, Beyond Monet, Frida Kahlo, and Space Adventure. While they were all great and were very well received, “The Messi Experience” is another level, in terms of production, technology, and the show itself. It truly is something that has never been seen before.

We could not be happier with the final result and are excited for the public to finally be able to experience the amazing life and career of Lionel Messi first hand, at “The Messi Experience”.

-David Rosenfeld

WRE: How long will “The Messi Experience: A Dream Come True” be available in Miami before it continues its world tour to other cities?

Andres Naftali: “The Messi Experience” will only be open for a limited time until June 30^th.

WRE: Are there any other activations outside of the Messi Experience that guests will get to participate in?

DR: There will be many things to do outside of the experience, including soccer fields for kids to play, a “Messi Experience” container with various fun photo opportunities, etc. We are also connected to Bayshore Club, which is a fantastic restaurant in a great setting, overlooking Biscayne Bay, and where people can enjoy a bite to eat and drinks either before or after the experience. With your ticket to “The Messi Experience”, you get a free appetizer at Bayshore Club, and also Glass and Vine, which is right down the street.

WRE: Will there be any exclusive merchandise or memorabilia available for purchase at “The Messi Experience”?

AN: Yes, of course. There will be a merchandise store with all sorts of “The Messi Experience” gear and memorabilia for purchase.