Market America & SHOP.COM Presents ICON 2023 International Convention – Day 3

Photography by Isaac Gill, Richard Alvarez on August 26th, 2023 in Market America ICON 23

Greensboro, NC – August 25, 2023 – As Market America|SHOP.COM ICON 2023 came to a close, Loren, accompanied at times by key members of the leadership team and her grandchildren, recreated some of JR’s most iconic moments on stage – each moment offering a unique business lesson for which JR is known. From riding the life-sized hamster wheel to pretending to operate on someone’s brain whose mind was filled with negativity and doubt, perhaps the most meaningful of JR’s iconic moments recreated was when Loren and JR’s three grandchildren, Ayden, Ayva and Aydrien, walked on stage. Each with their own toy sledgehammer and protective glasses, stood over an alarm clock and proceeded to smash it to bits, symbolizing the time freedom that is possible as an UnFranchise Owner. Without question, JR always poured his heart and soul into his closing addresses for every UnFranchise Owner in attendance. On Saturday afternoon, Loren did the same. Loren’s closing words resonated deeply with all in attendance: “Life is made of dreams pursued, boundaries broken and legacies crafted. As you head back home, think about your choices, your journey. And ponder this – how do you intend to live between your dash?” As always, the final moments and final words of ICON 2023 came from JR Ridinger via an audio recording, as a spotlight shone on the tombstone of ‘Joe Nobody’ on stage.