Market America & SHOP.COM Presents ICON 2023 International Convention – Day 1

Photography by Isaac Gill, Richard Alvarez on August 24th, 2023 in Market America ICON 23

Loren Ridinger, Lorena Cartagena, & Fat Joe

Greensboro, NC – August 24, 2023 – Market America|SHOP.COM Co-Founder & CEO, Loren Ridinger unveiled the JR Ridinger Museum at the company’s global headquarters in Greensboro, North Carolina. This event marked the beginning of a heartfelt tribute that started with the museum’s unveiling and continued throughout ICON 2023, honoring the enduring vision and legacy of Market America Worldwide’s Founder, JR Ridinger. The museum stands as a testament to JR’s ingenious way of connecting with people. Inside, visitors can see the unique items JR used on stage to illustrate his many iconic teachings. Only a visionary like JR could turn props such as a life-sized hamster wheel, a tightrope, a bean jar, and the tombstone of “Joe Nobody” into life lessons. Monitors throughout the museum replay the riveting moments when JR used these props on stage, representing different facets of life and igniting hope and ambition in many. JR always believed and would often express that the most valuable and precious commodity in the world is time. On every tombstone, there is a birth date and a death date. Between them lies the dash. While we may not have much control over the dates on our tombstones, we do have control over what happens between those dates. JR used the dash to represent our life and legacy — and urged us all to live our dash to the fullest. JR encouraged people to make the most of the time between the dash by sharing his creation, the UnFranchise® Business. “Every item in this museum tells a story, a lesson my husband passionately conveyed to empower countless individuals. It’s a visual representation of JR’s undying belief that everyone has the potential to rewrite their narrative, to step out of their comfort zone and to dream bigger,” said Loren.