Miami, FL – August 5, 2021 – @EatSnackPop and Jim Beam hosted a collaborative Happy Hour event with special libations, snacks and desserts featuring Candy Pop and Cookie Pop, America’s favorite cookie and candy coated popcorn in signature flavors Cookie Pop with real OREO Cookie Piece and Candy Pop with real M&M’s Minis candy pieces, to celebrate their launch into Publix stores across Florida, starting with Miami. The event was hosted by Lifestyle Miami at American Social in Brickell, overlooking the inter-coastal waterway, and featured DJ music by Ryan Kenney. The event was produced by The Influence.
Guests such as The Snaxpert, Miami food bloggers like Miami Food Porn and Brady Ervin, industry VIPs, and media attended the two hour fête highlighting the two popular popcorn flavors, with specialty cocktail creations and food items created by American Social in partnership with Jim Beam’s mixology team incorporating the popcorn. As part of the brand’s ongoing “Snackgiving” initiative, a portion of proceeds from all sales of Snack Pop varieties also benefit the Ryan Seacrest Foundation.
Speciality menu items at the happy hour included: Sweet & Spicy Bacon (thick cut bacon, cayenne caramel, topped with Candy Pop M&Ms minis) and Cookies & Cream Bread Pudding (featuring Oreo Cookie Pop, vanilla bean fondant and whipped cream), plus hummus platters, chipotle ribs, tuna poke nachos and goat cheese croquettes. Specialty cocktail items at the happy hour included: Cookies & Cream Iced Coffee (Jim Beam White, Kahlúa, espresso, Oreo cookie milk, whipped cream, Oreo Cookie Pop), M&M Popcorn Old Fashioned (Jim Beam Black, chocolate butters, popcorn syrup, Candy Pop M&Ms minis), plus Frozen Orange Creamsicle (Jim Beam Orange, Coco Lopez, orange juice, pineapple Juice, whipped cream), and Jim Beam Highball (Jim Beam Orange, Q Soda, JB Black, JB White).