Route presents ‘Out of the Vault’ at Setai Penthouse

Photography by Richard Alvarez on July 7th, 2021 in Celebrity, Lifestyle, Miami Swim Week 2021

Joy Corrigan

Miami Beach, FL – July 7, 2021 – Route, a disruptive consumer e-commerce and tracking app, hosted an upscale and exclusive event to celebrate the launch of their new Discover feature that introduces people to the most exciting brands via highly personalized and curated collections in the app.

Guests made their way up to the Setai Penthouse on the 40th floor, the tallest building in South Beach, in an immersive elevator ride with an engaging performance artist acting as the elevator operator, top hat and all. Once they reached the penthouse, guests were immediately greeted with butler passed champagne glasses and epic 360 views of the ocean and city. As the evening progressed, the beloved Mayor of Miami, Mayor Francis Suarez spoke to the crowd about Miami’s mission to become a major player in the tech industry, courting exciting new companies such as the fast growing Route app. He then introduced Route CEO, Evan Walker, who gave a brief history of the Route app and thanked everyone for coming out to celebrate the launch of the Discover feature within the app. Shortly after, guests were treated to a moving acoustic performance on a grand piano by rising star, Jake Wesley Rogers, who has made a big impression in the last month with fans like Kate Hudson, Ryan Reynolds and Sam Smith all publicly supporting him.

Attendees also enjoyed a custom craft cocktail bar from 21 Seeds Tequila, as well as gifting from M Jewelers who had an over-the-top installation with a live jewelry maker, making custom name plates and rings for all the lucky guests. A true connector between brands and talent, Route also partnered up the high-end footwear brand APL with local Miami artist Francesco Locastro to help tease their new sneaker model dropping next month with a gallery style display.

Other notable guests in attendance included Georgina Mazzeo, Cindy Prado, Joy Corrigan, Vale Genta, Helen Owen, Kara Jewell, Mamé Adjei, Jessica Michel, and Alyssa Lynch.