Q&A: #WRECares x LYFE Brand T-Shirt Collaboration Stay Home to Save LYFEs

Photography by on April 3rd, 2020 in #WRECares, Editorials, Lifestyle

Miami, FL – April 3, 2020 – ‘LYFE Brand’ is inspired by a Miami lifestyle infused with sports culture and a street wear influence. Since its inception six years ago, the Brand has won the hearts of a new generation in the fashion world. Explosions of color and clean designs are the hallmark of the Brand, founded on quality apparel, detail, and loyalty.

#WRECares has partnered with LYFE Brand to help save LYFE’s. #WRECares x LYFE Brand t-shirt collaboration will help provide the materials necessary to produce face masks to fight COVID-19. ⁣With your help and our contribution, your purchase of this shirt will be able to provide 30-40 masks to those who need them most. To date, LYFE Brand has donated over 200 shirts to the cause, but we need your help and cannot do it alone. Please click here to purchase!

As a small team of three owners, Alexander Tamargo, Michael Guerrero, and Bob Metelus all share a strong passion for the city of Miami, sports, and fashion, LYFE has been able to position itself within a competitive market as professional, cutting-edge, and loyal.

LYFE’s ability to authentically connect with people and showcase a LYFEstyle worth embracing has elevated the brand to all new levels. With over 70,000 followers on Instagram, the homegrown online apparel company has amassed rapid recognition through Miami HEAT sports-inspired designs such as the popular “Heatles” shirt, gaining the organic support of NBA players Dwyane Wade, Lebron James, Chris Bosh, Udonis Haslem, Devin Booker and CJ McCollum, actress Gabrielle Union, MLB players Eric Hosmer, Jon Jay, Javi Baez, multi-faceted performer Jamie Foxx, comedian Gary Owens among other notable athletes and celebrities. Pairing clean, streetwear with cultural Miami influences and empowering message LYFE Brand has also caught the eye of the fashion market, bringing LYFE Brand to Miami stores such as Shoe Gallery, SoleFly, The Edition Boutique, Cool J’s and The Archives. In addition to a growing online business, LYFE is an advocate of community events, most recently sponsoring Miami Heat player Dwyane Wade’s basketball invitational for kids.

WRE spoke with Alexander Tamargo, Owner of LYFE Brand, to get a closer look at how his company is helping to fight COVID-19. Read the full Q&A below.

LYFE Brand Owners: Michael Guerrero, Alexander Tamargo, & Bobby Metelus

WRE: How did you get connected with #WRECares? 

Alexander Tamargo: Seth and I go way back in the photography industry. I’ve known him for almost 20 years already and I’ve followed his work throughout. I first saw the initiative on his social media platforms and immediately reached out offering to help. This community has given people like Seth and myself so much that it’s only fitting that we do our part to return the love and support. I was all in on helping out in any way possible.

WRE: How is your company, LYFE Brand,  helping to fight COVID-19?

AT: Once I saw on World Red Eye’s Instagram that there were groups of local seamstresses ready to turn t-shirts into masks I knew this was our chance to support this cause. To date, LYFE Brand has been able to donate over 200 t-shirts that local seamstresses are able to turn into masks. One shirt can produce 30-40 masks for those on the front lines who need them most.

WRE: Why did you want to get involved?

AT: We wanted to get involved for one reason and one reason only – to help. Simple as that. We had been looking for ways to help fight the pandemic and as we kept throwing ideas around this opportunity landed right on our lap and I immediately reached out to Seth.

WRE: What was the inspiration behind the design of the #WRECares x LYFE Brand t-shirt?  

AT: We wanted to make a simple shirt with a very clear message. A message that will undoubtedly help save lives. The inspiration came from the old school D.A.R.E. shirts of the 1980’s. D.A.R.E. was an initiative to help keep drugs off the streets so we felt that was a very similar message we wanted to share with staying home to keep COVID-19 off the streets. We feel the design makes the shirt both meaningful and trendy and we hope it will help generate even more help to combat the shortage of masks.

We wanted to get involved for one reason and one reason only – to help. Simple as that.

Alexander Tamargo