Ketel One Vodka Invites Art Basel Goers to Drink in the Clouds at III Points Festival
Miami, FL – December 7, 2019 – Ketel One Family Made Vodka partnered with III Points to bring a marvelous cocktail experience to the Art Basel music festival. Activating a hot air balloon at the festival that depicted artwork from their new Drink Marvelously campaign, Ketel One Vodka gave attendees the chance to experience Art Basel in the clouds via a tethered hot air balloon ride. Specialty cocktails inspired by the activation were available for all guests (21+) to enjoy.