EAST Miami | Arrive at a Different Place: A Rebrand Launch Party & Immersive Experience

Miami, FL – June 12, 2024 –  EAST’s new brand positioning, Alt Luxury, embraces the mindset of today’s purpose- and value-driven consumers. This event is more than a brand relaunch—it’s a one-night only immersive performance blending dance, theatre, and several mixed-media installations with the vibrant sounds and flavors inspired by the locals that comprise the EAST global brand: Miami, Hong Kong, and Beijing. DANI is a multi-sensorial, multilingual performance across multiple spaces in our Miami hotel, it’s a story that unfolds across different spaces at the hotel and tells the story of an artist who leaves home in pursuit of realizing her dreams in Miami’s glittering scene. Working with a diverse cast of Miami and Los Angeles-based performers and musicians, audiences are invited to co-create an experience that spotlights the creative potential of Arriving at a Different Place.