Market America & SHOP.COM Presents ICON 2023 International Convention – Day 2

Photography by Isaac Gill, Richard Alvarez on August 25th, 2023 in Market America ICON 23

Fat Joe

Greensboro, NC – August 25, 2023 – Market America|SHOP.COM ICON 2023 officially began with a tribute to JR. Not long after, Marc Ashley, President and COO of Market America Worldwide, took the stage and announced the company’s plans to step into the gig economy by introducing VIFT™, a forward-thinking digital wallet designed to reward online shoppers on SHOP.COM and all Market America Worldwide e-commerce platforms. By utilizing the VIFT Digital Wallet, customers earn cash rewards with every purchase made, while UnFranchise® Owners earn retail profits — all earnings are deposited directly into their VIFT wallets. This cash can then be saved, transferred or spent, all with a single touch. VIFT also empowers SHOP.COM customers by providing instant access to their earnings through their preferred payment method and offers a bonus 1% cash reward on any full purchase made using the wallet. With VIFT, shopping becomes an earning experience, and payment delays are a thing of the past.

Among the many new products from Motives®, Fixx™ and Layered™ that were announced at ICON 2023, Market America also introduced Bliss® CBD Gummies + Ashwagandha. Infused with adaptogenic botanicals, these gummies are designed to promote relaxation, balance and overall well-being, offering a natural respite from the demands of contemporary life.* Only available to U.S. customers, Bliss CBD Gummies + Ashwagandha are vegan and gluten-free.

A standout and profoundly personal moment at ICON 2023 occurred when Market America Worldwide Vice President, Amber Ridinger McLaughlin took the stage. She shared how her father’s passion and foresight shaped a business that would stand the test of time, a legacy she’s committed to upholding and passing down to her children, JR’s grandchildren. “My dad always got the best out of people,” said Amber. “He was a motivator, an educator and always there to guide me in life and business. He was one of one.” As Amber poured out her heart, other families joined her on stage, each one a testament to the legacies they are able to pass down to their children and children’s children, all because they embraced JR’s vision and became UnFranchise Owners.