Photography by on April 20th, 2023 in News

Miami, FL – April 20, 2023 – It’s high time for a history lesson… 4/20 began in 1971 with five high school students (dubbed ‘the Waldos’) in San Rafael, California, who used the code “4:20” on their search for an abandoned cannabis crop.

While the Waldos were never successful in their search, 4:20 quickly became known as a socially acceptable time to consume cannabis, then becoming recognized slang and, today, an international counterculture holiday. Half celebration, half call to action, April 20th is known as an observed day of celebrating the consumption of cannabis, and a day to advocate for cannabis liberalization and legalization.

710labs has been producing the cleanest cannabis on the market since 2010. The award-winning, multi-state brand founded by Brad Melshenker is known for having the best concentrates and flower in the industry. In partnership with The Flowery Florida, renowned herb producer opened its doors in South Florida, with a state-of-the-art dispensary in North Miami.

Brad Melshenker

Brad Melshenker

Brad Melshenker