Miami, FL – March 4, 2023 – On Saturday, March 4th, The Collection Ferrari and Ferrari of Miami hosted their famous Breakfast and Rally to Homestead Speedway to kick-off the start of the 2023 Ferrari Challenge Season. This year, Ponce de Leon Boulevard was reserved for Ferraristi to display their coveted prancing horses and to prepare for the famed caravan led by Florida Highway Patrol to Homestead-Miami Speedway. At check in, each guest was gifted a Ferrari polo and hat to show off their Ferrari pride as we cheered on THE COLLECTION’s Challenge team at our home track. Guests were invited to enjoy a delicious breakfast and indulge cappuccinos, lattes and espressos as they mingled and spread Ferrari passion throughout early morning event. One by one, the streets were roaring as the Ferraris took off with the Florida Highway Patrol to Homestead-Miami Speedway. Fellow drivers marveled on as the rally made its way down to the track.
After arriving to the track, guests were directed to the exclusive Passione Ferrari parking corral that showcased more than one hundred Ferrari vehicles. After entering the track, guests were welcomed at THE COLLECTION Ferrari and Ferrari of Miami Challenge trailer where they were invited to meet the Ferrari Challenge team drivers: Dylan Medler, Rey Acosta, Custodio Toledo and William Naranjo. Ferrari owners, family members, friends and spectators had the opportunity to drive their Ferraris on the Homestead track, enjoy Ferrari’s world-famous hospitality, and take a close and personal look at the racing paddock and Challenge garages. Following the race, Ferrari Owners looking for an additional thrill were also invited to take their cars on the track for a spin and sign up for Corso Pilota, a Ferrari driving school designed to teach precision driving techniques and vehicle control strategies.