Villa Paschina Event: Sunchips Spotlights Underrepresented Artists On Bags & In New Exhibit

Photography by Daniel Rodriguez on December 2nd, 2022 in Celebrity, Miami Art Week 2022

Quincy Brown

Miami, FL – December 2, 2022 – SunChips, the one-of-a-kind wholegrain chip, brought its “Art Seen” program to Miami to spotlight diverse artists during one of the premier moments in the global art scene – and it’s giving some of those artists a chance to have their work “seen” on more than 20 million SunChips bags and on SunChips social media and advertising. Mashonda Tifrere, the founder of ArtLeadHER and Art Genesis, organizations that elevate female and diverse artists, lent her authority to curate the pop-up “Art Seen” show that was featured at House of Pod, a series of experiential activation houses launched by Pod Digital Media, the first multicultural podcast agency network. Those at the show cast their vote for their favorite “Art Seen” artist. SunChips will commission the three artists who receive the most votes to create exclusive artwork for SunChips bags and other brand platforms. Fans can also visit a digital “Art Seen” gallery at SunChipsArtSeen.com to vote through December 18.

The Miami show is the second iteration of SunChips “Art Seen,” a program that brought to life the brand’s 2021 “Be Your Own Wave” campaign that called on fans everywhere to embrace their individuality. In 2021, “Art Seen” gave artists a new way for their art to be “seen” through out-of-home installations. Now, SunChips is deepening its impact on the art community by providing a stage for diverse artists to share their work with other artists, collectors, and fans of the art community.